Reinventing an iconic style can sometimes be a hard thing to accomplish and yet the family owned shoe brand of Jeffrey Campbell is doing just that with their fresh and imaginative redesign, of the often underrated wedge and platform shoe. Their use of embellishment, vibrant colors, classic patterns, and extremely high heels, gives this company the edge it needs to tower over the competition. That being said, after 10 years, this Los Angeles based brand is slowly getting the worldwide recognition it deserves, which in turn is giving the shoe crazed women of the world another means of expressing their personal style.