Italian fashion house Gucci celebrates 90 years in fashion by releasing a book and opening a museum honouring their history, in Florence, the brand's founding city. The Museum, located in a 14th century palace, puts on display many iconic pieces from the archives. As for the book, entitled Gucci: The Making Of, it goes deep into the brand's history, mixing murder, drama and fashion, just the way we like it. Check out the pictures and video for a closer look or click here go to the brand's website.