My favourite kind of news is H&M news. This swedish retailer always puts a smile on my face with their great anouncements about luxury brand projects and affordable collections.

Their latest news was no exception. Yesterday, the fashion retailer announced it would be launching a new chain of stores in 2013. WWD reported, "to broden its offering."

While H&M is keeping the nature of the new brand on the hush-hush, chief executive officer Karl-Johan Persson said we can expect something like COS. If you're not aware of this brand their about page claims "COS, is a collection of style for men and women who want high end designs and good quality at an affordable price." .... Sounds about right.

I'm pretty sure this kind of store and core value is something we can all appreciate and certainly look forward to.

More news will be buzzing around the internet shortly. You can check out www.cosstores.com to see what there future store might be all about.