Montreal. Home of the most amazing food, hockey and clothing boutiques. The FAKE brand officially launched on june 24th 2011. Since then, they have created an amazing online experience through their website and have opened a store right on Rachel street in the Downtown/Plateau area. FAKE is not only a boutique but also a very clever and fresh clothing brand. They have taken many of our favorite sportswear, streetwear and even haute couture logos and brand inspired themes and put their own twist and logo on it. I think that their creations are very clean and well thought out. They have an online shop that ships worldwide and where you can see most of their pieces, although they usually give us Montreal natives a chance to buy the stuff before they put it online for the world to enjoy. The shop has seen some rap greats such as Redman and Raekwon. Perhaps if you are in the shop one day you might see one of your favorite MC's shopping for some new gear. I have yet to visit the store as i have been blind to it until the past week or so. I think they have made a new customer. Now that I have been introduced to their line i cannot wait to spend some hard earned cash on their ideas.