You probably noticed by now that most of your favourite stores and brands are starting to sell beach cover-ups. But honestly, they're the most pointless thing I’ve ever seen on the fashion market. Maybe that's a stretch, but trust me when I say you don’t need it. It’s not that I don’t like to look cute and warm after swimming. It&r.. READ MORE >

Face it. Valentine’s day is just a few days away. Whether you’re spending it with your girlfriends or a date, you still need a cute outfit to celebrate. Here are a few clothing picks for all you Vday lovers and haters! 1. Girls Night in .. READ MORE >

Holy shit, somebody give me a brown paper bag. Wildfox released their Spring 2013 Lookbook and in a stroke of pure genius decided to theme the lookbook after the 90's cult classic movie .. READ MORE >

As a Canadian, some would say that Black Friday is pretty trivial in my life. Although I agree that I won't have the priviledge to walk the streets of downtown Montreal tomorrow, skipping from sale to sale, I will seek solace in the fact that all American online stores will fill the gaping whole in my heart. And to all of our American rea.. READ MORE >

The girls at Wildfox pull it off just right every single time. This time around, the collection is inspired by a story written in collaboration with acclaimed author Francesca Lia Block. They came up with 3 very different characters and took amazing pictures to showcase them. Check out the magic below and read the story .. READ MORE >

I'm always amazed at how good the girls at Wildfox are with their visuals. Once again, with Charlotte Free as their muse, this Summer 2012 campaign is amazing. Even if you're not smitten with clothes, you have to admit these pictures somehow draw you in...Shot by Mark Hunter a.k.a .. READ MORE >